Bagmat - a bag and a placemat in one
Housewares Manufacturer, Chennai, India
For the global introduction of this design-driven company, the challenge was to create a mark that would be instantly timeless, while conveying the brand attributes of style, quality and innovation.
The logomark evokes images of sprouting leaves, a bird in flight, or offering hands, while the color palette is inspired by symbols of Indian culture: the blue of the ocean, the green of tulsi, and the warm brown of its curry.
Product Design and Product Graphics