Based in central Tokyo and led by design addict Giovanni Pellone, we are a restless group of cultural junkies with a common passion for innovation.

We believe  the key to successful design owes as much to talent as it does to the rigor of the design process, and that our efforts as a team will always reach farther than our individual talents. We come from different backgrounds and from different corners of the world, but are confident that our cultural differences are not an obstacle, they are indeed our advantage.

Our paths intersect in Tokyo because this is where today we find our greatest creative inspiration.  

Giovanni Pellone

Giovanni Pellone is a designer and creative director with over fifteen years of experience in the development of consumer products, graphic communication and visual branding programs.

Giovanni grew up in Rome, Italy, where he studied industrial technology and economics; but developed his passion for design in the USA, where he attended Parsons School of Design (interior design) and Pratt Institute (industrial design); studying under Karim Rashid, Bruce Hannah and Bill Fogler. 

Soon after graduating, he started a multidisciplinary design studio with graphic designer Bridget Means, developing laboratory equipment, packaging, and branding programs. Still with Ms. Means he later founded the housewares manufacturer Benza, of which he was creative director for the following nine years. At Benza he initiated and managed successful collaborations with many prominent designers: among them his former teachers Karim Rashid and Bruce Hannah, as well as Harry Allen, Jeffrey Bernett, Ayse Birsel, Constantin Boym and Tucker Viemeister. For almost a decade Benza’s designs garnished the shelves of hi-end shops worldwide, from the MoMA Design Store in NYC, to Harrods in London, and Idee in Tokyo.

Giovanni’s work has received great acclaim in the design world, receiving honors and awards, featuring in prestigious international exhibitions, and appearing in the world’s most respected design publications.

He has been a visiting lecturer on the subjects of creative process and design entrepreneurship at leading universities, Including Pratt Institute and Savannah College of Art and Design in the USA, and Tokyo University and Keio University in Japan.

After Benza, he collaborated until 2010 with Japanese graphic designer Makiko Takeuchi on design projects in the United States, Italy and Japan.  In 2011 he moved to Tokyo, from where he now works independently with clients worldwide.


Select Clients

The Art Institute of Chicago
CB2
Cirque du Soleil
Denver Art Museum
Design Within Reach
First Eagle Investment
First Eagle Funds
The Guggenheim Museum
Habitat
Hakuhodo
Harrods
ItaliaDonna
The Kitano New York
Laso
Max Delivery
Microsoft
MoCA Chicago Design Store
MoMA Design Store NYC
New York Public Library
Takashimaya
Tobu Department Store
The Whitney Museum Store
Urban Outfitters
Vaya

Design Exhibitions

Corvettes to Cuisinart: Six Decades of Diversity in Industrial Design
Pratt Manhattan Gallery
New York, NY. 2004

Simple and Direct: An Investigation in Furniture Design
Philadelphia University
Philadelphia, PA. 2003

From Mid-Century to Pluralism: The Aesthetics of Modern Design
Atlanta Airport Art Program
Atlanta, GA. 2002 

What is Design Today?
The Design Center
Philadelphia, PA. 2002

TAG : Ten Avant Garde Industrial Designers, by Surface Magazine
Romeo Gigli Showroom
 Salone del Mobile, Milan, Italy. 2002 

Conscious Style
Felissimo Design House
New York, NY. 2002

Workspheres: Designing the Workplace of Tomorrow
Museum of Modern Art
New York, NY. 2001

2000 Objects for the New Millennium
Gallery 91
New York, NY. 2000

New York 10 Designers
World Design City
Gifu, Japan. 2000

Design Today 1999
Tobu Department Store
okyo, Japan. 1999

Design Today 2000
Tobu Department Store
okyo, Japan. 2000

Il Design: Contemporary Design from Italy
Seton Hall University
South Orange, NJ. 1999

Hello Again! A New Wave of Recycled Art and Design
Los Angeles Municipal Art Gallery
Los Angeles, CA. 1997

Art Director’s Club Awards
Art Directors Club
New York, NY. 1997

The Greening of Design
American Institute of Graphic Arts
New York, NY. 1997

Press

Abitare
Axis
Communication Arts
Domus
Elle Decor
Home
How
I.D.  
 Il Corriere della Sera
Interior Design
Interiors
Interni
Intramuros
La Repubblica
Los Angeles Times
Metropolis    
Metropolitan Home
The Miami Herald
The New York Times
Nikkei Design
The Philadelphia Inquirer
Surface
Wallpaper
The Washington Post

Design Reviews
& Awards

1,000 Product Designs,
Rockport Publishers, 2010

The Design Encyclopedia,
Museum of Modern Art, 2004

Product Design 3
Graphis Press, 2004

Accent on Design Award (winner)
New York Intl. Gift Fair, 2003 

Accent on Design Award (nominee)
New York Intl. Gift Fair, 2002

American Contemporary Furniture
Universe Publishing, 2000

Accent on Design Award (nominee)
New York Intl. Gift Fair, 1998

Annual Awards
New York Art Director’s Club, 1997

International Design Award, HOW Magazine, 1997

Self-Promotion Design Award, HOW Magazine, 1997

Design Award
Print Magazine, 1997

Packaging 7
Graphis Press, 1996 

Brochures 2
Graphis Press, 1996

Product Design 6
PBC International, 1994

Young Designer Award
Pratt Institute, 1993

Taki-Fuji Fine Arts Award
Pratt Institute, 1992