Case study: Tyffyn
Vacuum insulated lunchbox
For the global introduction of this design-driven company, the challenge was to create a mark that would be instantly timeless, while conveying the brand attributes of style, quality and innovation.
The logomark evokes images of sprouting leaves, a bird in flight, or offering hands, while the color palette is inspired by symbols of Indian culture: the blue of the ocean, the green of tulsi, and the warm brown of its curry.
Housewares Manufacturer, Chennai, India
ABS Plastic and Stainless Steel
160x115x122mm (for the 600ml model)
160x115x170mm (for the 1L model)
The first accessory for the lunchbox is the Bagmat, a carrying bag which converts to a placemat. Read more here.