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Tyffyn insulated lunchbox
Case study

Housewares Manufacturer, Chennai, India

For the global introduction of this design-driven company, the challenge was to create a mark that would be instantly timeless, while conveying the brand attributes of style, quality and innovation.

The  logomark evokes images of sprouting leaves, a bird in flight, or offering hands, while the color palette is inspired by symbols of Indian culture: the blue of the ocean, the green of tulsi, and the warm brown of its curry.

Product Design

 

Materials:
ABS Plastic and Stainless Steel

Dimensions:

160x115x122mm (for the 600ml model)
160x115x170mm (for the 1L model)

 

1L and 600ml sizes

1L and 600ml sizes

 
Copper-plated food containers.

Copper-plated food containers.

 
Tyffyn lunchbox with e Bagmat.

Tyffyn lunchbox with e Bagmat.

The first accessory for the lunchbox is the Bagmat, a carrying bag which converts to a placemat. Read more here.

 
Available styles.

Available styles.

 
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