THE KITANO GRAND OPENING
NYC hotel launch
For the launch of this Japanese-owned boutique hotel in New York, we were tasked with the design of a full-page ad that would convey the peaceful elegance of the facilities, and the brand’s key attributes of safety and tradition.
As a solution we designed two elegantly understated ads, which focused on the concepts of peacefulness and safety, respectively.
Global advertising campaign for the Tyffyn lunchbox
The key objective of this campaign was to present the Tyffyn lunchbox as an alternative to styrofoam containers and a vessel for gourmet food, not only home cooked, but also purchased from your favorite restaurant, delicatessen or food truck.
To fulfill these requirements, we developed a series of cinemagraphs (isolated animations) featuring the Tyffyn lunchbox containers filled with delicacies. Each image included chefs putting the final touches on their creations.
The entire campaign included four Facebook ads, a full range of Google banners and adaptive ads, landing page and emailer.
NOT YOUR USUAL STUFF
Decorative accessories trade advertising
Benza’s colorful, fun and innovative products inspired these simple ads designed to let the products speak for themselves.
Headlines like “Work Should be Fun” “Not Your Usual Stuff”, “Break the Rules” and “Toys for Adults” embodied the New York startup’s innovative philosophy, and its young and rebellious approach to design.
BECAUSE YOU NEED IT NOW
Local delivery service rebranding campaign
Max Delivery is lower a Manhattan online shopping website, with one-hour guaranteed delivery service. Its rebranding program included a new marketing strategy and advertising campaign that would resonate with its mostly young, urban and single audience.
For Max Delivery we crafted an outdoor/direct mail, mixed-media campaign, that would reach the audience at home and in their neighborhood. The situational visuals and sarcastic messages were designed to connect with the New York audience by relating to their primal wants and needs.
Advertising design for Max Delivery, New York, USA
Media: outdoor and direct mail
Max Delivery visual branding