LUXURY UNFOLDS

 
kitano_5.jpg

Hotel Grand Opening Brochure

For the visual branding and relaunch of this Japanese-owned, boutique hotel in New York City, we designed a luxurious brochure to be included in the gift bags distributed to the guests at the grand opening ceremony.

Full-page photographs and bilingual text described not only the beautiful accommodations of the art-filled hotel, but also the neighborhood and its history. The sophistication of the new hotel was conveyed through the velvet feel of the dull-coated stock, and by the precious art paper used for the cover and jacket, decorated with gold embossed logo and de-bossed seal.

Our responsibilities also include art direction of all photography and copywriting.

kitano_3.jpg

Communication design for The Kitano, New York, USA
Material: Dull-coated stock with art-paper cover
Dimensions: 205 x 205 mm

Related Projects
The Kitano Visual Branding
The Kitano Advertising

 

DESK SCREEN

Lecture Series Invitation

A design lecture series organized by the NY chapter of the IDSA (Industrial Designers Society of America) included four events held at the Cooper Hewitt National Design Museum, in NYC.

Given the three-week span between the first and last event of the series, our objective for its invite was to design a reminder that our creative audience would want to keep around until the last event.

Our solution was a miniature screen: a simple accordion fold that turned the invitation into a playful object people would want to display on their desk, at least for a little while.

invitation graphics design

Communication design for IDSA/NY
Material: Uncoated paper
Dimensions (open flat): 216 x 356 mm  

 
Copper Hewitt national design museum
 

SECOND LIFE

 
Holiday Card design

Holiday Card and Coaster Set

While bringing you joyful season’s greetings, holiday cards are usually thrown away not long after they are received. Troubled with their temporary lifespan, we sought to add a usefulness to the card that would extend its life beyond its primary greeting function.

Second Life is a holiday card and a holiday gift in one. Six tear-off coaster are precut into the card, easy to remove and ready to use. The sender can write a message on their back, which the recipient can share with guests at holiday parties.

Why should a holiday card just bring you a message of love, when it could bring you so much more?

Multifunctional, holiday card

Product and graphic design for the MoMA Design Store, New York, USA
Material: Uncoated paper
Dimensions (open/flat): 127 x 533 mm

Related Projects
Tumbler Graphics for Measuring Glasses

BON APETIT

Food Stylist Brochure

One of the most talented food stylists in the industry, Ellen Lucas’ portfolio includes a large collection of gorgeous, mouthwatering images, that begged to speak for themselves.

To allow just that, we created a clean and understated photographic menu in which the elegant images are organized into meals, peppered with profile and list of clients.

Food styling brochure design

Graphic design for Ellen Lucas, New York, USA
Material: Uncoated paper
Dimensions: 216 x 140 mm

Related Projects
Ellen Lucas Website

 
Graphic design
 

UNCOVER SUCCESS

 
innovative graphic design

Marketing Services Promotional Brochure

Promoting marketing services to a creative audience can be a very challenging proposition, this New York firm required a promotional piece that screamed CREATIVITY without ever mentioning the word.

We achieved such objective with a combination of three-dimensional design and clever copywriting, taking the viewer through an unexpected journey of discovery. By unrolling the barrel-fold pamphlet, keywords related to fundamental marketing concepts are gradually uncovered on either side. Even if randomly re-folded, the arrangement of the words leads back to the same key principle: SUCCESS.

Brochure design

Communication Design for Group 1066, New York, USA
Brochure and jacket design
Material: Uncoated paper
Dimensions: 265 x 685 mmm

 
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