Ellen Lucas

Freelance food stylist, New York, NY, USA

One of the top commercial food stylists in the USA, Ellen Lucas required a very personalized look-and-feel that expressed her personality as well as her professional talent.

The logo takes advantage of a very soft and bubbly font (VAG Rounded) combined with sophisticated, feminine color (from Ms.Lucas's favorite lipstick), which results in a stylish, friendly, yet delicious looking bubblegum look.

In most of it's uses, the logo is combined with a signature photograph of red cabbage (styled by Ms. Lucas herself), which reinforces the relationship to food styling without being too closely related to a specific dish or cuisine.

The focus of the visual communication package was on Ms. Lucas' own work and its ability to speak for itself.

Branding and visual communication:

- Logo/Identity Design
- Stationery System
- Commercial Reel Video Editing,
Titles, and Soundtrack
- Print Portfolio Animation and Soundtrack
- DVD Graphics, Production and Packaging
- Brochure
- Website with Streaming Video Portfolio
- Equipment Labels