First Eagle Investment Management

Investment Management Firm, New York, NY 

The rebranding of this over 100 year old investment firm from Arnhold and S. Bleichroeder Advisers to First eagle Investment Management represented a great challenge: the creation of a unique trademark logo based on the eagle, the most exploited symbol in human history, as well as a full visual communication package, in less than five months from contract signing to brand launch. The execution of the logo and visual package were based on the firm's key attributes: conservative, experienced, disciplined, loyal, independent, sophisticated, and understated. The solution is a somber traditional look with a powerful logomark combined to a solid font, a subtle color palette, and monochrome photography. Color accents were then introduced to distinguish the many reports and communication material the firm regularly produces.Our responsibilities include:

- Logo/Identity Design
- Visual Branding & Design Standards Manual
- Photo Library Development
- Stationery System
- Company Overview
- Fund Information Literature
- Sales Pitch Books
- Press Release
- Office Signage

designed with Makiko Takeuchi



FEIM brochure
FEIM Logos Colors Guidelines

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