Promotional Brochure for GROUP 1066.
Promoting marketing services to a creative audience can be a very challenging proposition. The client therefore required a promotional piece that screamed CREATIVITY without ever mentioning the word.
The objective was achieved though a three-diemsional design that would take the viewer through a process of discovery, amusement, and amazement. By unrolling the barrel-fold brochure, key words representing fundamental marketing concepts gradually appear on either side. Even if randomly folded, the arrangement of the words leads back to the same key principle: SUCCESS.
Concept development, graphic design, catch copy
designed with Makiko Takeuchi