First Eagle Investment Management

Branding and Visual Communication:

- Logo/Identity Design
- Visual Branding & Design Standards Manual
- Photo Library Development
- Stationery System
- Company Overview
- Fund Information Literature
- Sales Pitch Books
- Press Release
- Office Signage

Investment Management Firm, New York, NY

The rebranding of this over 100 year old investment firm from Arnhold and S. Bleichroeder Advisers to First eagle Investment Management represented a great challenge: the creation of a unique trademark logo based on the eagle, the most exploited symbol in human history, as well as a full visual communication package, in less than five months from contract signing to brand launch.

The execution of the logo and visual package were based on the firm's key attributes: conservative, experienced, disciplined, loyal, independent, sophisticated, and understated. The solution is a somber traditional look with a powerful logomark combined to a solid font, a subtle color palette, and monochrome photography. Color accents were then introduced to distinguish the many reports and communication material the firm regularly produces.

designed with Makiko Takeuchi