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Vaya

Housewares Manufacturer, Chennai, India

The  logo mark evokes images of sprouting leaves, a bird in flight, or offering hands, while the color palette is inspired by symbols of Indian culture: the blue of the ocean, the green of tulsi, and the warm brown of its curry.

For the global introduction of this design-driven company, the challenge was to create a mark that would be instantly timeless, while conveying the brand attributes of style, quality and innovation. Our responsibilities include:

- Logo Design
- Brand Guidelines
- Stationery System
- Website (designed with Llobe)
- Social Media Advertising
- Product Design
- Packaging
- Trade Show Graphics
- Point of Purchase Displays

 
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