Design should be simple, functional, elegant, sustainable, and innovative. It should be a testimony of who we are, of our place in time, and through that become timeless.

 
 
Giovanni Pellone Portrait Headshot

I have spent my life across three continents: I grew up in Rome, where I studied industrial technology and economics; I developed my passion for design in New York, where I studied interior design at Parsons School of Design and industrial design at Pratt Institute; and for the past several years I have been living and working in Tokyo, where I currently find my inspiration.

Soon after graduating from Pratt, I established my first design partnership in NYC. In the following years, I designed consumer products, laboratory equipment, trade show displays, advertising, packaging, and visual branding programs. I have been working across design disciplines ever since.

Later on, I was the co-founder of Benza, a Brooklyn-based home accessories brand, of which I was the Creative Director and General Manager for eight years. My total involvement at Benza gave me hands-on experience with manufacturing, marketing, and distribution, but also allowed me to collaborate with many talented designers and to see my work in prestigious retailers worldwide, from the MoMA Design Store in NYC to Harrods in London, and Idee in Tokyo.

My many design projects include accessories for the MoMA Design Store, lighting for Design Within Reach, and packaging for L’Oreal. My work has appeared in design exhibitions at the Museum of Modern Art in New York and Milano Fuorisalone; and has received design awards, including the New York Art Director’s Club Award. My name is listed in The Design Encyclopedia published by MoMA. I have been a visiting lecturer at leading universities in the USA and Japan, including Pratt Institute and Tokyo University.

My life has been filled with design and adventure. I still tackle every project with the same passion and dedication as the first one, and I always look forward to discovering the next challenge.